In today's competitive job market, candidates are looking beyond just salary packages. According to the latest Total Jobs Hiring Trends Index, an impressive 6 out of 10 candidates are actively seeking employers who demonstrate a commitment to sustainability. While competitive remuneration remains the primary driver for job changes in the finance sector, our recruitment specialists at NXTGEN have noticed a significant shift: candidates are increasingly interested in working for organisations with genuine green credentials.
What Defines a 'Green Job'?
The Office for National Statistics defines 'green jobs' as "employment in an activity that contributes to protecting or restoring the environment, including those that mitigate or adapt to climate change." The figures speak for themselves – green jobs increased by 20% between 2020 and 2022, with this growth trajectory set to continue as the UK works towards its legally binding commitment to achieve net zero carbon emissions by 2050.
Why Should Finance Employers Care?
The statistics are compelling:
- 71% of UK candidates are interested in working in green jobs or for sustainably minded employers
- 93% say it's important that their employer acts sustainably
- As specialist recruiters in the accounting and finance sector, we've witnessed firsthand how sustainability initiatives influence candidate decisions.
- In many cases, an organisation's environmental credentials serve as the deciding factor when candidates are choosing between competing offers. Sustainability has become key to maximising ROI in finance recruitment.
Creating 'Greener' Finance Roles
While certain industries are directly involved in environmental protection, finance sector employers can adopt indirect approaches to create greener roles within their organisations.
Here's how:
1. Implement a Robust Sustainability Framework
Whether you're a multinational corporation or an SME, establishing a clear sustainability framework aligned with your company goals is essential. Communicate your green initiatives effectively through your marketing channels and website to attract environmentally conscious finance professionals.
2. Report on Environmental Impact
Modern candidates expect transparency.
- Publish annual reports detailing your organisation's environmental impact, including:
- Energy-saving measures
- Emissions reduction strategies
- Waste management initiatives
- Ethical supply chain practices
- Hard data and statistics demonstrate authenticity and help your organisation avoid accusations of 'greenwashing'.
3. Prioritise Employee Wellbeing
Sustainability extends beyond environmental concerns to encompass social responsibility. Consider:
- Fair, competitive salaries and comprehensive benefits packages
- Flexible working arrangements and remote options
- Mental health support programmes
- Robust health and safety protocols
- These initiatives benefit not only your employees but also their families and the wider community.
4. Establish Accountability Mechanisms
Define clear sustainability goals and Key Performance Indicators to measure progress. Regular reporting to stakeholders – including employees, investors, and clients – reinforces your commitment to environmental responsibility. Consider pursuing recognised certifications such as B Corp status or ISO 14001. These accreditations provide external validation of your sustainability efforts and signal to potential candidates that your organisation takes its environmental responsibilities seriously.
5. Engage with Community Initiatives
Participating in local sustainability projects can allow your organisation to contribute positively to the community while elevating your profile among environmentally conscious finance professionals. Consider partnering with grassroots organisations focused on creating a more sustainable future for the next generation. Such initiatives demonstrate that your business is a force for good, making it more attractive to top talent in the finance sector.
Join the Green Finance Revolution
By implementing sustainable practices within your organisation, you can make meaningful contributions to people, progress and the planet – all while positioning your business to attract the best finance talent in an increasingly eco-conscious market.